Our Sticky Innovation class was fortunate enough to be able to go to the new 1819 Innovation Hub on Reading Rd. and take a tour of not only the new building but of the Livewell Collaborative office space. When I first walked in I could immediately tell that their working space was far different from the mundane cubicle style. All of the desks were open to the floor along with many conference room seating for employees to collaborate together. We talked with Craig Vogel, the cofounder of Livewell Collaborative, about how his group helps companies reduce “pain points” in their day to day business. Pain points are periods during a customer’s experience that are either a problem or a frustration. For example, Livewell Collaborative helped Cincinnati Children’s Hospital reduce their parking issue “pain points” by making an app that allows visitors to navigate the confusing parking lot along with finding their cars when they leave.
Livewell Collaborative also likes to use their past successes to help spurn creative thought. All around the company’s floor, Livewell Collaborative has shelves of their accomplishments with many different companies such as P&G, Boeing, and Children’s Hospital to name a few. They also have displays that display individual people they have worked with and found ways they can better themselves through time management and prioritizing things they value in life. These projects not only show off their projects to potential customers but they can also provide inspiration and creativity for future projects.
At the end of the trip we were able to ask Craig questions and someone brought up wicked problems which we had been talking about in class. I thought Mr. Vogel made a great point that wicked problems are very hard to solve completely as there are many unforeseen consequences when solving them, but with a multi-disciplined team, encompassing all of the stakeholders, you can minimize the unintended consequences. I will use this advice as I start working through our wicked problem we have in class.